CAN YOU REALLY GROW ORGANICALLY? THE TRUTH BEHIND ORGANIC SOCIAL MARKETING
I’m not sure who needs to hear this, but the days of creating content to go viral or gaining thousands of social media followers overnight are long gone, babe. For some reason, a lot of people still have it in their minds that if they simply post consistently, the followers will come. But organically marketing your business using social media takes a bit more than that.
WHAT IS ORGANIC SOCIAL MARKETING?
The difference between paid and organic social media growth is how you are bringing in followers. With organic social media traffic, you’re not running ads or buying followers (which is just a bad idea in general).
With paid marketing, on the other hand, you are typically running ads or boosting posts in order to gain followers and drive more traffic. There isn’t anything wrong with paid traffic, but I wouldn’t recommend it unless you know your organic efforts are working (or you might end up wasting a lot of money).
CAN YOU REALLY GROW ORGANICALLY ON SOCIAL MEDIA?
Yep! You definitely can, cowgirl. In fact, we’ve helped a lot of clients grow their platforms organically. But there’s a catch. The “Insta Gurus” will tell you to post two times a day and only use video content, but they leave out two pretty key freakin’ details that help you grow organically: time and what you post matters.
If you truly want success with organic social marketing, you need to keep a few things in mind:
#1 DO YOU KNOW WHAT YOUR AUDIENCE NEEDS?
If you don’t know what your audience wants to see or hear, your content is going to hit a brick wall. Organic social media marketing only happens when people can resonate and identify with your content. Get that messaging 👏🏻 in 👏🏻 check!
#2 IS YOUR CONTENT BINGEABLE?
If your content sends people down the social media rabbit hole, then you’ve done your job. Bingeable content means people are enjoying what you put out, and they want to see more. Not sure if your content is bingeable? Check your stats.
#3 ARE YOU MEETING PEOPLE WHERE THEY ARE AT?
Again, this comes back to knowing your audience. The purpose of your content should be to speak to pain points and desires and then take people on a journey toward the solution. However, everyone is at a different stage in that buyer’s journey, so you need content that speaks to various stages.
#4 YOU NEED PATIENCE AND TIME TO GROW
Starting to implement a plan for growing your ‘gram takes time. Hoping to hack serious growth organically in a few months with no strategy will lead you to disappointment and your expectations will never be met. It takes time. Building a community of buyers overnight is impossible. Even for those that gain virality - you need a strategy to go the distance and that takes time.
OTHER WAYS TO MARKET YOUR BUSINESS
At the end of the day, babe, social media is just one sector of your marketing. It cannot carry all the weight. By using several marketing platforms, you can cast your net wide and drive traffic from multiple areas.
Here are some other ways to market your biz:
Repurpose content across platforms like Instagram, TikTok, and Facebook
Run paid ads through Facebook, Instagram, Pinterest, and more
Email marketing
SEO and blogs
Podcast interviews
Be part of a giveaway or host a giveaway for exposure
Consistently participate in IG lives with other creators
Create a Facebook group or guest inside of another creator’s groups
Attend in-person networking events
Marketing yourself in other ways can actually help your organic social media marketing. When you get in front of a new audience, people will naturally search for you online as a way of connecting and learning more. And that’s on organic social marketing. 😉
TikTok? Instagram? Which is the best for your biz? Take the quiz, Which Social Platform is Right for Your Business? Answer a few fun and quick questions, and I’ll tell you which platform I think you should focus on!
